The challenge of modern sports clubs
Your fan data is scattered across multiple systems. Impossible to have a clear view of each supporter to maximize their value and engagement.
Ticketing
Purchase history, seating preferences, attendance frequency
Merchandising
Merchandise purchases, preferred sizes, favorite categories
B2B Prospecting
Interactions with sponsors, commercial partners, local businesses
Social media
Engagement, shares, comments, club mentions
The HubEasy Sport solution
A single platform for all your fans
We unify all your data in HubSpot to create a 360° profile of each supporter and automate your growth opportunities.
Unified Fan Profile
VIP subscription + Collector jersey
How your club benefits from unifying its data
Discover the concrete benefits of a data-driven approach to maximize supporter engagement and revenue
360° fan vision
Each supporter becomes a unified profile with their complete interaction history with the club.
- Complete profile automatically consolidated
- Purchase and engagement history
- Preferences and behaviors analyzed
Automatic personalization
Targeted offers based on profile: subscriptions, merchandise, VIP experiences.
- Intelligent product recommendations
- Automatic personalized offers
- Communications adapted to profile
Revenue growth
Increased average basket and loyalty through a data-driven approach.
- Dynamic price optimization
- Automated cross-selling and up-selling
- Customer lifetime value prediction
Enhanced loyalty
Creating a privileged relationship with each fan through relevant interactions.
- Personalized loyalty programs
- Communications at the right time
- Custom fan experiences
Intelligent automations in action
Concrete examples of automated scenarios that transform every fan interaction into a growth opportunity
Trigger
Fan buys a jersey
Automatic action
Automatic offer of matching accessories + next match invitation
Measurable result
+35% complementary sales
Trigger
Supporter misses 3 consecutive matches
Automatic action
Re-engagement campaign with special offer
Measurable result
+60% return to stands
Trigger
Local business visits the website
Automatic action
Automatic email sequence with personalized sponsorship dossier
Measurable result
+40% qualified responses
Trigger
Highly engaged fan on social media
Automatic action
VIP experience invitation and ambassador program
Measurable result
+200% organic engagement
Why HubEasy Sport?
Our technical mastery of HubSpot system integration combined with our Marketing & Sales experience, all boosted by our knowledge of the sports industry, puts us in a privileged position to support professional and semi-professional sports clubs.
HubSpot technical expertise
Complete mastery of complex integrations and advanced automations for the sports ecosystem
Marketing & Sales experience
Deep understanding of conversion, loyalty and revenue growth challenges
Sports business knowledge
Specific expertise in economic models and particular challenges of sports organizations
How we proceed
A proven 4-step process to transform your fan data management
Data ecosystem audit
Analysis of your current systems and identification of data sources
Integration and unification
Connection of all your tools in HubSpot with automatic synchronization
Intelligent automations
Implementation of workflows and personalization scenarios
Training and optimization
Team training and continuous performance optimization